Post Office x Cloak Lane
Branding for Cloak Lane, the Post Office’s special-purpose full service creative agency. The agency is named after the site of England's first general post office in the City of London.
The Client was looking to create an icon that is both modern and Flexible to reflect the large range of services that Cloak Lane provides for the Post Office.
The Stroked Lines of Post office’s original logo combine with their iconic oval to form a modern, energetic & bold new logo shape.
Cloak Lane’s radiating pattern is designed by intersecting and then duplicating the Post Office’s oval shape